PROFITABILITY
PROJECT
WORKSHOP

NBDA P2 Workshop - CABDA Midwest- FEBRUARY 2 & 3, 2026

What's the Deal?

This experience goes beyond education. You’ll collaborate with peers, learn proven strategies, and walk away with actionable insights to grow your business. Key takeaways include:

Pure Profit Plays: Identify new ways to strengthen and profit from what makes your shop unique.

Service Center Optimization: Build efficiency and maximize profitability in the department you own.

Sales & Marketing Strategies: Keep your brand top of mind, your doors swinging, and your inventory moving.

Over two days, you’ll explore service growth, marketing, sales, staff training, and key business metrics—all designed to strengthen your bottom line. Enjoy a guided tour of SRAM’s Global Headquarters and connect with key SRAM leaders.